To promote the new Dunlop Winter sport 5 tires, PR agency Ketchum Pleon asked us to design and develop a campaign site that was part of a bigger PR and social media campaign. As the Dunlop Winter Sport 5 tires, recognised for their excellent grip on slippery surfaces, hit the streets, we thought it’d be fun to ask everyone to share moments in which they, or someone they know, did or did not get a grip on life.

Resulting in numerous hilarious photos being posted on social media which they then could register on the campaign site, in order to win Winter sport 5 tires, A GoPro, smartwatch and some other fancy prizes.